What the heck is ASMR?


by Caitlyn Cliche and Taryn Collins

Have you been wondering why your kids are obsessed with slime? Slime is only a small part of a multimedia trend that is ASMR. ASMR stands for Autonomous Sensory Meridian Response and is commonly used to promote sleep or relieve stress. 

The broad subject of ASMR branches off into several different categories. The most popular are videos of people eating, brushing, whispering, and tapping various objects. People listening to these sounds often experience a calming effect and a physical reaction. ASMR is even used to help people with depression and anxiety disorders. However, the majority of people use it as a source of enjoyment. 


Here’s why it allegedly works:

Tests have been conducted which show how brain activity is altered when listening to ASMR. Researchers placed one group of people in a silent MRI machine and another group with ASMR playing. They discovered that the sounds trigger different parts of the brain to interact in an unusual way.

Although researchers have no definitive answers as to why it is so effective, they have found that the sound generates a reaction among the other senses, which explains the “tingling” sensation that many people report feeling.


It appears that this trend isn’t going anywhere soon and many public influencers and social media platforms are using it to their advantage. Youtube is considered to be the birth place of ASMR with dozens of channels that solely post this kind of content. However, apps such as Instagram and Snapchat are putting these types of videos on their explore page to attract more users. This year’s Super Bowl even featured a commercial using ASMR, which shows how impactful this trend has become.

If you would like to experience ASMR for yourself, here are some popular influencers:

SAS ASMR:  www.youtube.com/channel/UCp4LfMtDfoa29kTlLnqQ5Mg

Gentle Whispering ASMR:  www.youtube.com/user/GentleWhispering

Life With Mak:  www.youtube.com/channel/UC88Qzl8DnaiR0Pxadh56iQw/videos